Designed by Loève and developed by a design thinking approach that included 150 of Havas top management workers, Marty, the smart couch is the new media center. It is a place that captures individual and family habits encompassing all kinds of new behaviors centered on free time, communication, and work. The goal of Marty is to collect massive amounts of rich data and analyze it in order to help brands better cater to future consumers. Thus, Havas (a French multinational advertising and public relations company) is a step ahead with its vision of personal data management. In total, Marty includes 15 connected devices and services to smart homeowners. It is also integrated with a projector, mini-fridge, 3D printer, and connected lights and beacons. You can control almost every connected device such as media, home automation, entertainment, etc. from this intelligent furniture unit. This makes it a fantastic research lab that covers all touchpoints.