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In the post-digital era, forecasting does not mean anticipating a market, but capturing a moment in the market. Therefore, the ability to develop strategic foresight is vital for companies in a rapidly changing environment. Strategic foresight tells the story of hypotheses nourished by the study of societal changes and sector dynamics, put into perspective through cutting-edge innovations. This tool improves the quality of decision-making and aligns organization around a shared vision of the future.

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