When most companies focus on customer experience they think about touchpoints—the individual transactions through which customers interact with parts of the business and its offerings. But it’s not enough. Customer journeys should incorporate many aspects that happen before, during, and after the experience of a product or service. That’s why at Loève Studio we enrich our analysis by integrating consumer touchpoint knowledge with purchase funnel, day in the life, user journey, and KPI in order to maximize the relevancy of this decision tool. In the end, we’re able to recognize a unique consumer journey throughout the campaign phases when it’s monitored alongside our KPI.