CONSUMER

ENGAGEMENT

NEOTARGET LIFESTYLE

AND EXPECTATIONS

Decode New Needs, New U&A

Media Market and Quantitative Survey

Customer Segmentation

Portrait and Clusters

Ethnography

Expert and Street Interviews

Qualitative Research & Semiotics

New Insights Pool

UX

CASE STUDY

CONSUMER EXPERIENCE

JOURNEY

Consumer Behaviour and Attitude

Purchase Funnel

User Journey

Media Touchpoints

KPI